Above are several fonts which I am considering to use as the branding for my film When In Darkness which will be featured within the trailer and the poster. The fonts shown above do showcase a similar theme, which is using 'When In' in thin, hand-drawn looking capital letters and 'Darkness' being shown in rough and sketchy letters. All of these fonts I felt also communicated my theme of thriller and even the aspect of murder in my film. I choose to use two different fonts as it will make my poster unique and allow for the 'brand' to stand out against competing films.

These fonts I feel is not as strong as the others because the font used for 'Darkness' does not seem to fit with the 'When In'. The typography of both fonts makes for the title easy to read as they are both in capitals. The fonts contrast in the sense that 'When In' is a sans serif font, giving the title an air of simplicity while the serif 'Darkness' gives the impression of the font being eerie, referring to my genre.


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