For my research into what my target audience thinks about thriller films I firstly looked into the advantages and disadvantages of the research types - focus groups, interviews and questionnaires. Embed below is a presentation showcasing the pros and cons of not only interviews and focus groups but also the advantages and disadvantages of qualitative and quantitative data.
The presentation also explains why I had chosen creating a questionnaire in order to collect my data, which was because questionnaires is very quick and easy to produce and also to receive its data, they allow for a large sample to complete it and the data is easy to generalise than an interview for instance.
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