Target Audience - An Explanation

Below is a presentation I will be evaluating my target audience for the media product I will be creating. Demographics and a specific audience is a crucial aspect of appealing and relating to an audience. This post will determine what my audiences age, gender, ethnicity, socio-economic, nationality and sexuality my target audience will be.

Aesthetic collage for my target audience 

For my target audience I created an aesthetic collage of my target audiences interests, their hobbies, what music they listen to and even what they love to eat.

Age

16 - 25 is the age group that my target audience consists of. I have chosen this particular age because the characters in my trailer will be of a similar, if not same, age this therefore allows for audiences to empathise with my protagonist and other characters.

An existing film whom target audience is similar is the 2015 supernatural horror film whose entire cast is made of teenagers in high school. Their target audience was primarily of this age also, since the film was centred around the idea of social media (which is something that young people use daily) is what made the film such an success - aiming successfully at the target audience. The film was given a 15+ age rating from the BBFC (British Board of Film Classification) as the film contained strong language, strong violence, threat, sex, suicide theme.

Gender

New York Film Academy showcased Gender Inequality in film

My media product is aimed for both genders as both of these genders as firstly there is a equal divide between genders and would be appropriate for either gender to watch. My main character is a female, she is courageous and confidence, a heroine. My female protagonist appeals to both genders as males will enjoy the 'bad-ass' action that she will encounter and females will empathise with the female character and may choose her to idolise with,

Socio-Economic

Placing my audience into a C2 cateogry and below would be practical and reasonable though I believe that anyone from any of the socio-economic can watch the trailer/film but those from a much higher group (A and B audience) may not enjoy, understand nor relate to the film. This is due to those within this category enjoy much different films from those in lower groups.

Sexuality

My character, Billie White, is openly bisexual and will enable my film to represent a part of the LGBT+ community which is something that doesn't appear very often within films. In the film industry and media in general there is a clear lack of bisexual characters and this is an important element for my film as it generates a much larger appeal to audiences and will give my film a chance to challenge the conventions of character. It is also noted that when films do show bisexual characters, their sexuality tends to be the only aspect of their character. I will carefully represent the character of Billie White in order to showcase this community positively, focusing away from a stereotypical bisexual as study has found that stereotypes of bisexuals can prove to be harmful. These stereotypes include bisexuals being very promiscuous, or that they are simply confused and indecisive about their sexuality, Billie will remain far away from these stereotype conformities.  

I will be carefully aiming for my target audience by using specific characters, costumes, locations (school for example to appeal to teenagers) and the colours that I use. Through the use of these elements I will make my trailer a success by appealing to my target audience rightly.