Evaluation Question Three

What have you learned from your audience feedback?

What have you learnt from your audience feedback from alltimejas

Having a clear idea of your own target audience is a pivotal component to securing an audience for the final product. When creating any media product, it’s important to know the audience and the profiles of who will be viewing and consuming the product. So before I really began a firm idea of what type of film I wanted to create, I disturbed out a questionnaire on Google forms. I sent this questionnaire out on my various social media sites in order to reach as many people as possible. I received over 50 responses.

Audience feedback is crucial as it’s a way to find out what the audience likes, what they dislikes, what they would like to see, etc. This creates a certain type of interactivity between the creator and the consumer and refers to the use of an audience response system. This interactivity is an excellent way of increasing the attentiveness of audiences during the media product’s release and will be a good way of gathering data from the media product.

These questions includes those that would allow for me to create my demographic profile so to create a target audience. Because I disturbed my questionnaire on social media websites, it may be slightly biased as mostly young people use these platforms and therefore may be the only audience that could have gave responses. With this in mind, after a week or so I collected my questionnaire results and from these results I was able to create an image from my desired target audience. I decided that my target audience would be from the ages of sixteen to twenty five, male and female and within the C2 category.

Also from my questionnaire I was able to see which title from audience liked the best. The choices were: ‘D3AD FIV3’, ‘Detention’, ‘In The Dark’, ‘The Shadow Room’ and finally ‘When In Darkness’. The overall vote for When In Darkness was 34% (17 votes). In this case, audience feedback was crucial to my overall product, since it would decide the name of my film and also allowing such a big decision to be in the audiences hands, gives much more audience identity to the film. From using a questionnaire, I have learnt of the important of audience feedback and how firstly knowing your audience is important. Knowing what scares them or what keeps them on the edge of their seats also has its advantages, as it will provoke an audience reactions and is what keeps films successful.

Overall, I believe that my audience feedback has really shaped my media product into what it is. From my audience feedback, I was able to choose a title that my audiences could identify with, my characters were all of similar ages to my audience and additionally I kept a balance on the gender in regards to numbers, three males and three females, which corresponds to my target audience who were also 50/50. My audience feedback was crucial to my overall product and I learnt the importance of knowing what your audience likes and dislikes and incorporating these aspects into my media product.

(518 words)