How effective is the combination of your main product and ancillary texts?
With the combination of my main project task (the film trailer) and my ancillary texts, I believe it makes my overall product was much more reachable to wider audiences. In order for the overall product to become successful, I needed to link them all together and keep a constant theme running throughout all three of the products. Creating this so called ‘link’ is so my target audience will know in a spilt second that they all are in association with ‘When In Darkness’ and keep them interested and informed of my film.
My chosen genre for my film was thriller, so I was determined to keep a running theme of thriller through the main and ancillary texts. To do as, I needed learn and understand the conventions of thriller and found that identity is an important aspect of thriller. I researched into the thriller genre and first discovered the different sub genres within thriller, these included psychological, supernatural, spy, crime, conspiracy, political and horror thrillers. Thriller is described to be a very flexible genre; it’s daring and tended to be made my independent companies, films are aimed at much more niche audiences and therefore gives filmmakers a lot more creative control over the final product.
In my poster, I wanted to communicate thriller conventions. I did this by editing the image to create a distorted, holga effect. The image gives the impression of a distorted, perhaps even confused identity. I did this because identity is a key aspect to my film, about teenagers who all have a different identity and social background. The use of a holga effect ran through onto my magazine front cover, where I also used the effect alongside a distorted texture. I believe that this is most effective because audiences and consumers will be able to identify my film from others.
It was important for me to tie in my film trailer along with my two ancillary products so to use promotional opportunities to my advantage. I did this by placing a focus on my characters in my trailer, both main images on my ancillary products are primarily of the characters and my trailer encompasses individual shots of all of the characters. I believe that this was effective in regards to attracting my target audience. Since my demographic was both males and females of the ages 16-25, my audience would be able to identify with the characters as they were of a similar age. Additionally, showing my characters in the setting of school, which is where my audience will also identify with in terms of day to day life.
It was important for me to tie in my film trailer along with my two ancillary products so to use promotional opportunities to my advantage. I did this by placing a focus on my characters in my trailer, both main images on my ancillary products are primarily of the characters and my trailer encompasses individual shots of all of the characters. I believe that this was effective in regards to attracting my target audience. Since my demographic was both males and females of the ages 16-25, my audience would be able to identify with the characters as they were of a similar age. Additionally, showing my characters in the setting of school, which is where my audience will also identify with in terms of day to day life.
(433 words)
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