Development of My Film Title

For the title of my main media product I firstly thought about my film's genre and the conventions within that, then finally the actual plot of my film. I then created a small mindmap to brainstorm different ideas I had for my title. A few of them I felt did not fit with my film's plot nor the conventions of my genre.

Mindmap for my title

When I made a final decision surrounding my plot, alongside that I came up with a mindmap of ideas for a potential titles. Several of them I wasn't too fond of and I felt that they didn't fit the plot nor the genre and scraped them aside. The ones mentioned in the animoto below are the titles that I feel are the most effective in communicating the genre and plot's theme.

TITLES

• D3AD FIV3 - This title informs audiences of the amount of characters within the plot. Secondly it showcases the theme of both murder and mystery - Who is dead? Are they all destined to die? What I liked about this title particularly was the use of the number '3' as opposed to the letter 'E'. I choose tactically as this swapping of words with letters is something that many teenagers and young adults (those who have a social networking website) do when creating a usernames and therefore communicates firstly the use of teenagers within the film and also refers to the audience (whom will primarily be older teenagers/young adults).
• Detention - This second title is straight to the point with communicating the main plot idea with the detention almost acting as a catalyst for all the unfortunate events that unfold throughout the film. This title may however be considered to be generic and cliché however but will ultimately inform audiences of parts of the plot. 
• In The Dark: They Left Us Alone - I liked this title because it communicated the theme of thriller with the word 'dark'. Darkness (which has connotations for the unknown) helps to provoke fear and unease upon my audience and is also a lighting effect that I will use within my media product. The slogan 'they left us alone' actually came from a song called 'Kids In The Dark', the idea of being left alone promotes ideas of isolation and loneliness, themes that are associated with thriller and part of what provokes fear.
• The Shadow Room - Shadow is yet another word that harbours connotations of darkness.I chose this specific word as shadow has particularly dark connotations and associations. These include a representation of something dark, foreboding or even evil. Additionally, they can showcase an inner conflict of character which I discovered when reading Frankenstein. These particular connotations make the word shadow appear sinister.
• When In Darkness - The word 'darkness' again showcases the theme of darkness, the unknown, not being able to know what may be in front of you. All of these things provoke fear, people can be scared of the dark and instantly creates suspense as consumers put themselves in the characters shoes - what would they do when in absolute darkness?

 Based on my analysis of my film titles, I will be allowing for my audience to be selecting the title through my research in which I will conduct either a questionnaire, interview or a focus group and allow for the participants to give their opinions on my titles and ask for them to pick their favourite.