The Different Types of Posters

For my poster I decided to firstly look into the different types of posters that film industries release their audiences.

Character Posters

Many films choose to showcase their character through a series of character poster, which contains an individual from said film. It may include the characters name (though for these Harry Potter posters, the characters are so well-known that names are not even needed). This is one of the ideas which I had for my own ancillary products, to make a poster for each of my characters in order to create a series of posters so to introduce my characters to my audience as characters are such a strong aspect to my film.

Teaser Poster

Teaser posters (sometimes known as an advance poster) is an early promotional poster for a film. It contains a very basic image or design which enables for hype and excitement to be built around the film without revealing much information, so to keep a mysterious element to the film. Teaser posters include a date at the bottom, a tagline which all tie in together to showcase elements of iconography. These posters often contain an iconography symbol associated to the film, for instance The Dark Knight teaser poster includes the Batman logo. This logo or symbol will also be included on any further posters, trailers and even once the film is distributed through to DVD.







Theatrical Poster

These types of posters are released near the the date of a films release and are showcased outside of cinemas. Theatrical posters are generally the main posters and give key aspects of the plot, characters, location and actors away. These are crucial posters to a films success for the films marketing companies.











Based on this research for the different types of posters, I will be focusing on creating each type of poster for my film. Though this will prove to be time consuming, it is so I will be able to create a certain hype and inform as many of my target audience as I can. These posters will be distributed throughout various social media sites as this is what my target audience uses on a day to day basis. Through using each of these poster types my media product will be have the opportunity to have as much marketing strategies as possible.