When In Darkness Teaser Poster and Progress

When In Darkness Teaser Poster

This is the finalised teaser poster for When In Darkness. I decided to create a teaser poster as it's a way in which up and coming films create a theme that will be linked through the official thertical poster. Choosing to create a teaser poster first and foremost creates an enormous amount of hype and excitement around the film. My teaser poster, conventional of teaser posters in general, contains a basic design and includes my film's iconography; blood and darkness. Below I will explain the process of just how I created this teaser poster.

I started with a portrait A4 page, which is the size that posters are typically are. I also decided to use black as the background colour because it's a colour that thriller posters tend to use. The reason for this is because black is a often associated with evil, mystery and death. Though the colour also has more positive connotations such as elegance, the negative connotations have a much stronger connection to my film's plot and themes that run through the storyline.

Secondly, I used a brush tool to create a 'blood splatter' effect, which I made through selecting a bloody red colour. It took me a while to find the create colour and position, I changed the opacity and flow and in the end I feel like I created and communicated a strong iconography through the background alone in my poster.

I then went on dafont to find a capitalised font that I could use for a small amount of text on the poster, for the release date/month. The one I selected, when added to the poster made the poster looks modern and creepy.

Though it's difficult to see, I added text effects to the release month. I included bevel and emboss which, though it was small, made the text look as though it was more natural and not stylised.

I then added the year in which the film will be released. This gives audiences a very clear notion of when the film will be released. Using a vague date as opposed to the actual release date creates a lot more excitement and encourages audiences to find out more about the film.

I then began to include the title onto the poster. As I explained in my post about my chosen fonts, I picked this simplistic and handwritten looking font as it communicated the school theme through the poster.





I didn't like the thickness when I added the title to the poster, so similar to the date I added the bevel and emboss text effect, which made the text appear slimmer and also make it appear to be less 'fake'.

Finally, I added the final part of the title 'Darkness'. I put this in a red colour because similar to black, red's connotations (violence, blood, adrenaline) all have connections and links to my film's plot and themes.